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You searched for: creator:"Winter, Frederick W"
[texts]Market segmentation : an appraisal of its application (Volume BEBR No. 456) - Winter, Frederick W

Keywords: Market segmentation
Downloads: 174
[texts]Value-response segmentation : a market segmentation approach to social marketing problems (Volume 161) - Winter, Frederick W
Includes bibliographical references
Keywords: Market segmentation; Marketing
Downloads: 169
[texts]The effect of purchase characteristics on postdecision product reevaluation (Volume BEBR No. 117) - Winter, Frederick W
Includes bibliographical references (leaves 28-29)
Keywords: Attitude change; Choice (Psychology); Consumers; Cognitive dissonance
Downloads: 78
[texts]An application of computerized decision tree models in management-union bargaining (Volume 998) - Winter, Frederick W
Includes bibliographical references
Downloads: 75
[texts]Market segmentation : a managerial perspective (Volume BEBR No. 548) - Winter, Frederick W
Includes bibliographical references (leaves [17-18])
Keywords: Market segmentation
Downloads: 162
[texts]Laboratory measurement of response to consumer information (Volume 227) - Winter, Frederick W
Includes bibliographical references (p. 41-42)
Keywords: Consumer education; Decision making; Consumers; Prices
Downloads: 47
[texts]1-2-3 market segmentation (Volume 1382) - Winter, Frederick W
Includes bibliographical references
Downloads: 266
[texts]A comparison of linear attitude models of individual decision-making (Volume BEBR No. 118) - Winter, Frederick W
Typescript
Keywords: Decision making
Downloads: 110
[texts]Sequential multi-parameter estimation : a dynamic programming approach (Volume 281) - Rom, Walter O
Includes bibliographical references
Keywords: New products; Marketing; Decision making; Estimation theory
Downloads: 75
[texts]An application of the multivariate probit model for market segmentation and product design (Volume BEBR No. 388) - Rao, Vithala R
Includes bibliographical references (leaves 23-24)
Keywords: Market segmentation; Marketing research
Downloads: 119
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